big big shop - TVB's Innovative E-Commerce Platform
Delivered a comprehensive total solution for TVB's pioneering "show-and-sell" e-commerce platform, integrating television content with online shopping and partnering with Circle K for seamless click-and-collect services across 330+ locations.
Services Provided
A comprehensive total solution covering all aspects of platform development and deployment
IT Consultancy
Strategic technology planning and architecture design
UX/UI Design
Intuitive shopping experience and brand identity
Web Platform Development
Responsive e-commerce website with advanced features
Mobile Application Development
Native iOS and Android shopping apps
Cloud Application Development
Scalable backend infrastructure and APIs
The Challenge
TVB sought to leverage its powerful media presence to create a unique e-commerce platform that could seamlessly integrate television content with online shopping. The challenge was to build a platform that could:
- Implement a 'show-and-sell' strategy promoting products featured in TVB shows
- Handle high traffic volumes during prime time promotional periods
- Integrate with Circle K's extensive network for click-and-collect services
- Provide seamless shopping experience across web and mobile platforms
- Support diverse product categories from electronics to fresh food
- Manage complex logistics including cold-chain delivery
Our Solution
A comprehensive e-commerce ecosystem integrating media content with online shopping
Show-and-Sell Integration
Developed a unique platform that synchronized with TVB's programming schedule, featuring products showcased in popular shows like "流行都市" (Scoop), "東張西望" (Big Big Channel), and "食平D系列" (Cheap Eats Series).
- Real-time product synchronization with TV content
- Promotional campaigns tied to show broadcasts
- Celebrity endorsements and special events
Circle K Partnership
Integrated with Circle K's extensive network of 330+ convenience stores across Hong Kong, providing customers with flexible click-and-collect options at convenient locations throughout the city.
- 330+ collection points across Hong Kong
- Flexible pickup times and locations
- Seamless order tracking and notifications
Multi-Platform Shopping Experience
Built responsive web platform and native mobile applications for iOS and Android, ensuring seamless shopping experience across all devices with synchronized cart and order management.
- Responsive web design for all screen sizes
- Native iOS and Android mobile apps
- Cross-device cart synchronization
Scalable Cloud Infrastructure
Implemented robust cloud-based backend infrastructure capable of handling traffic spikes during prime time promotions, with secure payment processing and comprehensive order management.
- Auto-scaling infrastructure for traffic spikes
- Secure payment gateway integration
- Real-time inventory and order management
Key Features
Innovative features that set big big shop apart in the e-commerce landscape
Diverse Product Range
Kitchen appliances, frozen food, fresh produce, package tours, concert tickets, and more
Click-and-Collect
Convenient pickup at 330+ Circle K locations across Hong Kong
TV Integration
Products featured in popular TVB shows with celebrity endorsements
Technical Implementation
Cutting-edge technology stack powering the platform
Multi-Platform Architecture
- Responsive web platform with modern UI/UX
- Native iOS and Android mobile applications
- Cross-platform data synchronization
Cloud Infrastructure
- Scalable cloud-based backend services
- Auto-scaling for traffic management
- High availability and disaster recovery
E-Commerce Features
- Secure payment gateway integration
- Real-time inventory management
- Order tracking and notifications
Integration & APIs
- Circle K logistics system integration
- TVB content management system sync
- Third-party vendor integrations
Impact & Results
Measurable outcomes from the platform deployment