Butterfly - Hong Kong's Largest Lesbian Social Network
Developed a comprehensive social networking platform connecting 120K+ members of Hong Kong's lesbian community through forums, matching services, and creative expression in a safe, inclusive environment.
Services Provided
IT Consultancy
UX/UI Design
Mobile App Development
Cloud Application Development
The Challenge
Hong Kong's lesbian community faced significant challenges in finding safe, inclusive spaces to connect, build relationships, and express themselves authentically. Traditional social platforms often lacked the specific features and understanding needed to serve this community effectively, while concerns about privacy, safety, and acceptance created barriers to meaningful connection.
The community needed a dedicated platform that could provide multiple ways to connect - from casual forum discussions to serious relationship matching - while maintaining a safe environment with appropriate privacy controls and community moderation. The solution needed to balance openness with security, encouraging authentic expression while protecting user privacy.
Our Solution
Community Forum
Free discussion forum where members can join conversations on topics of interest, share experiences, and build community connections in a safe, moderated environment.
Advanced Matching
Premium matching service with customizable filters including gender labels, outfits, zodiac signs, diet preferences, and more to help members find compatible connections.
Creative Stories
Members can post artistic creations, photos, and stories to express themselves authentically in a purely lesbian environment with supportive community feedback.
Private Messaging
Secure private messaging system allowing members to connect one-on-one, with premium features including unlimited messages and enhanced privacy controls.
Safety Features
Comprehensive safety tools including block functions, content moderation, and privacy settings to ensure a respectful and secure environment for all members.
Multi-Platform Access
Available on both iOS and Android platforms, ensuring members can stay connected and engaged with the community anytime, anywhere.
Key Features
Free Services
- Community Forum AccessJoin discussions on any topic and connect with community members
- Basic Profile CreationCreate and customize your profile to express yourself
- Story PostingShare your creative content with the community
- Browse MembersDiscover other members and their profiles
Premium Services
- Unlimited Private MessagesConnect with unlimited members through private messaging
- Ad-Free ExperienceEnjoy an uninterrupted, advertisement-free interface
- Full Profile AccessView complete profiles, stories, and comments from all members
- Advanced Matching FiltersUse detailed filters to find your perfect match
- Enhanced Privacy ControlsBlock users and manage your privacy settings
Technical Implementation
Multi-Platform Mobile Architecture
Developed native mobile applications for both iOS and Android platforms, ensuring optimal performance and user experience on each platform while maintaining feature parity and consistent design language.
Scalable Cloud Infrastructure
Implemented robust cloud application infrastructure to support 120K+ active members with real-time messaging, content delivery, and data synchronization across devices while maintaining high availability and performance.
Advanced Matching Algorithm
Developed sophisticated matching algorithms with customizable filters including gender labels, outfits, zodiac signs, diet preferences, and lifestyle choices to help members find compatible connections based on their preferences.
Content Moderation & Safety
Implemented comprehensive content moderation tools, user blocking features, and privacy controls to maintain a safe, respectful environment while empowering users to manage their own experience and boundaries.
Impact & Results
Platform Success
Community Growth
- •Established as Hong Kong's largest lesbian social networking platform since 2013
- •Built a thriving community of 120,000+ local lesbian members
- •Created safe space for connection, expression, and relationship building
User Engagement
- •High daily active user engagement across forum, matching, and stories features
- •Strong premium subscription conversion supporting platform sustainability
- •Positive user feedback highlighting safe, inclusive community environment