e123 長青網 - Comprehensive Elderly Services Platform
Developed a comprehensive mobile application for The Hong Kong Society of the Aged, creating a one-stop digital platform connecting 50K+ elderly users with essential services, community engagement, and educational resources across Hong Kong.
The Challenge
The Hong Kong Society of the Aged needed a comprehensive digital platform to serve the growing elderly population in Hong Kong. The challenge was to create an accessible, user-friendly mobile application that could consolidate diverse services including health information, community activities, elderly care resources, social networking, and educational content into a single platform while ensuring ease of use for senior citizens with varying levels of digital literacy.
Our Solution
Comprehensive Service Directory
Integrated 10+ service categories including health, news, social activities, learning, brain health, elderly care, employment, and volunteer opportunities, providing a one-stop platform for all elderly needs.
Virtual Community Center
Built "長青講場" (Elder Forum) virtual center enabling users to browse and share activity information, connect with like-minded friends, and participate in community discussions with 1,000+ daily posts.
Educational Resources
Provided extensive educational content including brain health activities, healthy exercise videos, nursing care tips, and caregiver resources with video tutorials and step-by-step guides.
Rewards & Engagement System
Implemented a rewards system encouraging active participation, with users earning points through engagement that can be redeemed for coupons and benefits, fostering continuous platform usage.
Key Features
Elderly Discounts & Offers
Curated collection of senior-friendly discounts and special offers from partner merchants
Health Information Hub
Comprehensive health resources including exercise videos, nutrition tips, and wellness guides
Community News & Updates
Latest news and updates relevant to elderly community and social services
Social Networking
Connect with peers, share experiences, and build friendships through virtual center
Learning Platform
Access to courses, workshops, and educational content for lifelong learning
Brain Health Activities
Interactive games and exercises designed to maintain cognitive health
Elderly Care Resources
Comprehensive guides for caregivers including nursing home information and care tips
Employment Opportunities
Job listings and career resources tailored for mature workers
Volunteer Programs
Opportunities to give back to the community through various volunteer initiatives
Smart Assistant Chatbot
AI-powered chatbot answering questions about elderly care services and application processes
Multi-language Support
Available in Traditional Chinese, Simplified Chinese, and English
Accessibility Features
Large text options, high contrast mode, and voice assistance for better accessibility
Technical Implementation
Native Mobile Application
Developed native iOS application optimized for senior users with intuitive navigation, large touch targets, and clear visual hierarchy. Implemented offline capabilities for essential features and seamless synchronization when online.
Content Management System
Built robust CMS enabling administrators to easily update content across multiple categories including news, health tips, events, and educational resources. Implemented workflow approval system for content quality control.
Community Platform
Developed virtual community center with forum functionality, group discussions, and activity sharing. Implemented moderation tools and reporting system to maintain safe and respectful environment.
Accessibility & UX Design
Designed with elderly users in mind, featuring adjustable font sizes, high contrast themes, simplified navigation patterns, and voice assistance. Conducted extensive user testing with senior focus groups to ensure optimal usability.
Impact & Results
Successfully onboarded over 50,000 elderly users across Hong Kong, providing them with essential services and community connection.
Vibrant community with over 1,000 daily posts, fostering social connections and reducing isolation among elderly users.
Consistently high user satisfaction with 4.5+ star rating, reflecting the platform's value and usability for elderly users.
Exceptional 90% monthly active user rate, demonstrating the platform's effectiveness in meeting elderly community needs.