Love Fortune Stick Interactive Experience
Transforming T.O.P Mong Kok Shopping Mall into a romantic Valentine's Day destination through an innovative interactive fortune-telling experience featuring celebrity love advice, Cantopop love songs, and engaging O2O activities across three Valentine's celebrations.
The Challenge
T.O.P Mong Kok Shopping Mall sought to create a memorable Valentine's Day campaign that would engage visitors across three consecutive Valentine's celebrations (Western Valentine's Day on February 14, Lantern Festival on February 19, and White Day on March 14). The challenge was to design an innovative interactive experience that would:
- Create a unique romantic atmosphere that resonates with Hong Kong's youth culture
- Integrate traditional fortune-telling with modern technology and celebrity engagement
- Leverage Cantopop love songs to create emotional connections with visitors
- Provide both physical and digital experiences that encourage social sharing
- Drive foot traffic and engagement throughout the extended Valentine's season
- Offer personalized love advice and guidance through an accessible mobile platform
Our Solution
RedSo delivered a comprehensive interactive experience combining traditional fortune-telling with modern technology, celebrity engagement, and Cantopop culture to create an unforgettable Valentine's destination.
Love Fortune System
Interactive fortune stick experience with personalized love advice written using lyrics from 10 carefully selected Cantopop love songs, creating emotional resonance with Hong Kong's music culture.
Celebrity Love Advisor
Featured Hong Kong actress Jess Sum as "Master Sum," providing personalized fortune interpretations through the T.O.P mobile app with her warm and insightful love advice.
Mobile App Experience
Seamless O2O experience where visitors draw physical fortune sticks, scan QR codes, and receive personalized video messages from Jess Sum through the T.O.P app.
Love Voice Card
Hong Kong's first "Love Voice Card" allowing visitors to record 10-second love declarations that transform into visual cards, shareable via QR code for romantic surprises.
Cantopop Love Songs
Curated 10 iconic Cantopop love songs including works by renowned lyricists like Wyman, creating Instagram-worthy photo spots with memorable song lyrics throughout the mall.
TOPSnap Photo Booth
Redesigned TOPSnap with Nathan Road backdrop for romantic couple photos, integrated with T.O.P app for instant sharing and social media engagement.
Services Provided
Key Features
Interactive Fortune Drawing
Visitors draw physical fortune sticks featuring lyrics from 10 carefully selected Cantopop love songs, creating an authentic fortune-telling experience with modern cultural relevance. Each fortune is crafted to resonate with Hong Kong's romantic sensibilities.
- •10 curated Cantopop love songs including hits by renowned lyricists
- •Fortune texts written using meaningful song lyrics
- •Physical fortune sticks with QR code integration
- •Beautifully designed fortune station with romantic ambiance
Celebrity Love Advisor
Hong Kong actress Jess Sum transforms into "Master Sum," providing personalized fortune interpretations through video messages in the T.O.P app. Her warm personality and insightful advice create meaningful connections with visitors seeking love guidance.
- •Personalized video messages for each fortune type
- •Professional love advice based on fortune readings
- •Seamless app integration with QR code scanning
- •Available throughout three Valentine's celebrations
Love Voice Card Innovation
Hong Kong's first "Love Voice Card" allows visitors to record 10-second love declarations that transform into beautiful visual cards. Recipients can scan the QR code to hear heartfelt messages, creating memorable romantic moments.
- •10-second voice recording capability
- •Visual card design with QR code integration
- •Instant sharing via social media platforms
- •Permanent digital keepsake of romantic messages
Technical Implementation
Mobile App Integration
- •QR code scanning for fortune stick reading
- •Video playback system for celebrity messages
- •Voice recording and card generation features
- •Social media sharing integration
- •Member profile and history tracking
Hardware & Physical Setup
- •Custom fortune stick dispensing system
- •QR code reader stations throughout mall
- •TOPSnap photo booth with Nathan Road backdrop
- •Multiple Instagram-worthy photo spots with song lyrics
- •Voice recording kiosks for Love Voice Cards
Content Management System
- •Fortune content database with song lyrics
- •Celebrity video message library
- •User-generated content moderation
- •Analytics dashboard for engagement tracking
- •Campaign performance monitoring
User Experience Design
- •Intuitive O2O journey from physical to digital
- •Romantic visual design with Cantopop aesthetics
- •Seamless QR code scanning experience
- •Social sharing optimized for Instagram and Facebook
- •Bilingual support (Traditional Chinese & English)
Impact & Results
Across three Valentine's celebrations
Romantic messages recorded and shared
During Valentine's campaign period
Exceptional visitor satisfaction
Campaign Success
- •Successfully engaged visitors across three consecutive Valentine's celebrations (Feb 14, Feb 19, Mar 14)
- •Created viral social media moments with 20K+ shares across platforms
- •Established T.O.P as Hong Kong's premier Valentine's destination
- •Generated significant media coverage and PR value
Business Impact
- •50% increase in mall foot traffic during campaign period
- •35% boost in tenant sales during Valentine's season
- •Significant increase in T.O.P app downloads and active users
- •Enhanced brand positioning as innovative lifestyle destination