Playroll - Last Minute Theatre Tickets Platform
A comprehensive ticketing platform connecting theatre lovers with last-minute ticket deals, making live entertainment more accessible and affordable.
The Challenge
The theatre industry faces a persistent challenge: empty seats represent lost revenue that can never be recovered. Traditional ticketing systems often leave venues with unsold inventory, especially for last-minute shows, while theatre enthusiasts struggle to find affordable tickets to performances they'd love to attend.
The market needed a solution that could bridge this gap - connecting theatres looking to fill seats with audiences seeking spontaneous entertainment experiences at accessible prices. However, creating such a platform required solving complex technical challenges including real-time inventory management, secure payment processing, dynamic pricing, and seamless mobile experiences.
The challenge was to build a comprehensive ticketing ecosystem that would benefit both venues and audiences, providing theatres with a channel to monetize last-minute inventory while giving users an intuitive, reliable way to discover and purchase tickets on short notice.
Our Solution
RedSo delivered a total solution for Playroll, providing comprehensive IT consultancy, UX/UI design, web platform development, mobile application development, and cloud application infrastructure. We created an end-to-end ticketing platform that revolutionizes how people discover and purchase last-minute theatre tickets.
Real-Time Inventory
Live ticket availability and pricing updates across multiple venues and shows, ensuring users always see accurate information and can book with confidence.
Last-Minute Deals
Dynamic pricing algorithm offering significant discounts on same-day and next-day performances, helping venues fill seats while providing value to spontaneous theatre-goers.
Mobile-First Experience
Native iOS and Android apps with intuitive interfaces for browsing shows, comparing prices, and completing purchases in seconds, perfect for on-the-go booking.
Multi-Venue Integration
Seamless integration with multiple theatre venues and ticketing systems, aggregating inventory from diverse sources into one unified platform for easy discovery.
Key Features
Smart Discovery & Recommendations
Intelligent recommendation engine helping users discover shows based on their preferences, location, and viewing history. Advanced search and filtering options make it easy to find the perfect performance for any occasion.
- Personalized show recommendations based on user preferences
- Location-based search showing nearby venues and performances
- Advanced filters by genre, date, price range, and venue
Seamless Booking Experience
Streamlined checkout process with secure payment processing, digital ticket delivery, and instant confirmation. Users can complete purchases in under a minute, with tickets immediately available in their mobile wallet.
- One-tap checkout with saved payment methods and preferences
- Digital tickets with QR codes for contactless venue entry
- Instant email and push notification confirmations
Technical Implementation
Cross-Platform Mobile Apps
Native iOS and Android applications with optimized performance, offline capabilities, and seamless integration with device features like wallet and notifications.
Responsive Web Platform
Progressive web application providing full functionality across desktop and mobile browsers, ensuring accessibility for all users regardless of device preference.
Real-Time Inventory System
Advanced inventory management with real-time synchronization across multiple venues, preventing double-bookings and ensuring accurate availability information.
Secure Payment Processing
PCI-DSS compliant payment infrastructure supporting multiple payment methods, currencies, and secure tokenization for saved payment information.
Dynamic Pricing Engine
Intelligent pricing algorithm adjusting ticket prices based on demand, time until show, and inventory levels to optimize revenue and fill rates.
Scalable Cloud Infrastructure
Auto-scaling cloud architecture handling traffic spikes during popular show releases, with 99.9% uptime and sub-second response times.
Venue Integration APIs
Flexible API architecture connecting with diverse venue management systems, enabling seamless data exchange and inventory synchronization.
Digital Ticket System
QR code-based digital ticketing with offline access, fraud prevention measures, and integration with mobile wallet applications for convenient storage.
Analytics & Reporting
Comprehensive analytics dashboard providing venues with insights on sales patterns, customer behavior, and pricing optimization opportunities.
Impact & Results
Transforming Theatre Access
Playroll has successfully democratized access to live theatre, making it possible for more people to experience the magic of live performances while helping venues maximize revenue from otherwise empty seats. The platform has created a win-win ecosystem where spontaneity meets affordability.
Key Achievements
Revenue Growth for Venues
Helped partner venues increase last-minute ticket revenue by 40% through dynamic pricing and targeted marketing
Enhanced User Experience
Achieved 4.7+ app rating with users praising the intuitive interface and seamless booking process
Increased Theatre Attendance
Filled over 100,000 seats that would have otherwise remained empty, expanding theatre audiences
Multi-Venue Network
Successfully integrated with dozens of venues, creating a comprehensive theatre ticketing ecosystem