TargetInfo (目驫)
Revolutionary horse racing analysis platform powered by AI technology, providing comprehensive race insights, paddock videos, and advanced analytics for racing enthusiasts in Hong Kong.
The Challenge
Horse racing enthusiasts in Hong Kong needed a comprehensive platform that could provide detailed race analysis and insights beyond traditional form guides. The challenge was to create an innovative solution that would:
- Provide free access to paddock videos for all races, allowing users to review horse conditions before betting
- Leverage AI technology to analyze paddock performance and provide data-driven insights on horse conditions
- Compare pre-race horse conditions across different races to identify patterns and trends
- Deliver a seamless mobile experience with real-time updates and notifications for race day
Our Solution
IT Consultancy
Strategic planning for AI integration, video streaming infrastructure, and scalable architecture for growing user base.
UX/UI Design
Intuitive interface design for quick access to race data, video playback, and AI insights during time-sensitive betting windows.
Mobile App Development
Native iOS application with optimized video streaming, real-time data updates, and seamless AI analysis integration.
Cloud Backend
Robust cloud infrastructure for video storage, AI model processing, and real-time data synchronization across devices.
Key Features
Free Paddock Video Library
First-of-its-kind free access to comprehensive paddock videos for all races, allowing users to review horse conditions, behavior, and physical appearance before making betting decisions.
- High-quality video streaming with adaptive bitrate
- Complete coverage of all race meetings
- Offline download for on-the-go viewing
AI-Powered Paddock Analysis
Proprietary AI technology analyzes paddock videos to assess horse speed, gait patterns, and physical condition, providing data-driven insights to complement traditional form analysis.
- Automated speed and stride analysis
- Historical condition comparison
- Pattern recognition across races
Real-Time Race Updates
Stay informed with instant notifications for race results, scratching updates, track condition changes, and new paddock video availability throughout race day.
- Customizable notification preferences
- Live race day updates
- Track condition alerts
Comprehensive Race Data
Access detailed race information including form guides, jockey and trainer statistics, track records, and historical performance data all in one convenient platform.
- Complete form guide integration
- Historical performance tracking
- Jockey and trainer statistics
Technical Implementation
AI & Machine Learning
Developed proprietary AI models for analyzing paddock videos, extracting key metrics such as stride length, speed patterns, and behavioral indicators to provide objective pre-race assessments.
- Computer vision for gait analysis
- Pattern recognition algorithms
- Historical data correlation
Video Streaming Infrastructure
Built scalable cloud-based video delivery system with adaptive streaming, CDN integration, and offline caching to ensure smooth playback across varying network conditions.
- Adaptive bitrate streaming
- CDN-powered global delivery
- Offline video caching
Native iOS Development
Created high-performance native iOS application optimized for quick data access, smooth video playback, and responsive user interactions during time-critical betting windows.
- Swift-based native development
- Optimized video player integration
- Real-time data synchronization
Cloud Backend Architecture
Designed robust cloud infrastructure to handle video storage, AI processing workloads, real-time data updates, and push notifications for thousands of concurrent users.
- Scalable cloud storage
- Real-time API infrastructure
- Push notification service
Impact & Results
Key Achievements
Innovation Leadership
- First platform to offer free paddock video access for all races
- Proprietary AI technology for objective pre-race analysis
- Revolutionary approach to horse racing data visualization
User Experience Excellence
- Highly rated user experience with 4.5+ stars on App Store
- Seamless video streaming with minimal buffering
- Intuitive interface praised by racing enthusiasts