TOPSnap Interactive Photo Experience
Transforming T.O.P Mong Kok Shopping Mall into a festive social media hotspot with an innovative interactive photo booth experience combining mobile technology, creative filters, and immersive hardware installations.
The Challenge
T.O.P Mong Kok Shopping Mall sought to create a memorable festive experience that would drive foot traffic, increase social media engagement, and position the mall as a must-visit destination during the holiday season.
Traditional photo opportunities were no longer sufficient to capture the attention of tech-savvy shoppers. The mall needed an innovative solution that would:
- Create shareable, Instagram-worthy moments that drive organic social media promotion
- Integrate seamlessly with mobile devices for instant photo sharing
- Provide a unique, interactive experience that differentiates from competitors
- Handle high volumes of visitors during peak holiday shopping periods
- Deliver professional-quality photos with creative festive filters and effects
Our Solution
RedSo delivered a comprehensive interactive photo experience combining mobile technology, creative design, and professional hardware installations to create an unforgettable festive attraction.
Interactive Photo Booth
Professional-grade photo booth with high-resolution cameras, studio lighting, and instant preview displays, creating magazine-quality photos with festive Christmas themes and creative filters.
Mobile App Integration
Custom mobile application enabling users to control photo sessions, apply real-time filters, add festive stickers and frames, and instantly download high-resolution photos to their devices.
Social Media Sharing
One-tap sharing to Instagram, Facebook, and WhatsApp with automatic hashtags and location tags, amplifying organic reach and creating viral marketing opportunities for the mall.
Creative Filters & Effects
Extensive library of festive filters, AR effects, animated stickers, and customizable frames designed specifically for the Christmas season, ensuring every photo is unique and shareable.
Professional Hardware Setup
Custom-designed photo booth structure with professional lighting rigs, high-resolution displays, touchscreen interfaces, and festive decorations creating an immersive Christmas wonderland experience.
Real-Time Processing
High-performance image processing engine delivering instant filter application, real-time previews, and rapid photo generation, ensuring smooth user experience even during peak traffic periods.
Technical Implementation
Mobile Application
- Native iOS & Android DevelopmentCross-platform mobile app with native performance and seamless camera integration
- Real-Time Image ProcessingAdvanced filters and effects applied in real-time with GPU acceleration
- Social Media IntegrationDirect sharing to Instagram, Facebook, WhatsApp with automatic tagging
- Offline CapabilityPhoto editing and filter application work offline, syncing when connected
Hardware & Infrastructure
- Professional Camera SystemHigh-resolution DSLR cameras with studio-grade lighting for professional-quality photos
- Interactive Display ScreensLarge touchscreen displays for photo preview, filter selection, and user interaction
- Custom Booth StructureBranded photo booth with festive decorations and professional backdrop system
- Cloud Processing BackendScalable cloud infrastructure for photo storage, processing, and delivery
Impact & Results
During the festive campaign period
Organic reach across platforms
Compared to previous year
Based on in-app ratings
Marketing Impact
- ✓Generated 5,000+ organic social media posts with mall hashtags and location tags
- ✓Achieved 2M+ social media impressions during the campaign period
- ✓Positioned T.O.P Mall as a must-visit festive destination in Mong Kok
- ✓Created viral moments with influencer participation and user-generated content
Business Results
- ✓40% increase in foot traffic compared to previous holiday season
- ✓Extended average visitor dwell time by 25 minutes
- ✓Increased tenant sales during campaign period with higher conversion rates
- ✓Established replicable model for future seasonal campaigns and activations