Umadx: Asia's Trusted Crowdfunding Platform
RedSo provided a comprehensive total solution to create a secure and trustworthy crowdfunding platform tailored for the Asian market, featuring advanced fraud prevention and creator support systems.
Project Overview
Umadx, meaning "you make a dream extraordinary," was an innovative crowdfunding platform designed specifically for the Asian market. Launched in September 2015 and based in Hong Kong, the platform aimed to bridge the gap between Western crowdfunding models and Asian cultural preferences for security and trust.
RedSo provided a comprehensive total solution encompassing every aspect of the platform's development, from initial IT consultancy and strategic planning to complete UX/UI design, mobile application development for iOS and Android, web platform development, and robust cloud backend infrastructure.
The Challenge
Cultural Adaptation
While platforms like Kickstarter and Indiegogo succeeded globally, Asian markets required a different approach. Asian users tend to be more risk-averse and value trust and security more highly, requiring additional safeguards and verification processes.
Fraud Prevention
The crowdfunding industry faced challenges with project creators failing to deliver, delaying projects, or misusing funds. The platform needed robust mechanisms to prevent fraud and protect backers' investments.
Creator Support
Many creators lacked experience in running crowdfunding campaigns. The platform needed to provide comprehensive support, from project planning to marketing strategy, to ensure campaign success.
Multi-Platform Experience
Users needed seamless access across web and mobile platforms, with consistent experiences on iOS and Android devices, requiring sophisticated cross-platform development and cloud infrastructure.
Our Comprehensive Solution
IT Consultancy & Strategy
Provided strategic guidance on platform architecture, technology stack selection, and market positioning. Developed a phased expansion strategy starting with Hong Kong, then Southeast Asia, and finally mainland China.
- Market analysis and competitive positioning
- Technology stack and architecture planning
- Regulatory compliance and legal framework guidance
UX/UI Design
Designed an intuitive and trustworthy user experience that balanced transparency with ease of use. Created interfaces that clearly communicated project details, funding progress, and security measures to build user confidence.
- User research and persona development
- Wireframing and interactive prototyping
- Visual design system and brand identity
Mobile Application Development
Developed native iOS and Android applications providing seamless mobile access to the crowdfunding platform. Users could browse projects, make pledges, track campaigns, and receive real-time updates on their mobile devices.
- Native iOS and Android development
- Push notifications for campaign updates
- Secure payment integration
Web Platform Development
Built a comprehensive web platform featuring project discovery, detailed campaign pages, creator dashboards, and administrative tools. The platform supported multiple languages and payment methods to serve the diverse Asian market.
- Responsive web design for all devices
- Multi-language support (English, Traditional Chinese)
- Advanced search and filtering capabilities
Cloud Backend Application Development
Architected and implemented a scalable cloud infrastructure to handle high traffic volumes, secure payment processing, and real-time data synchronization across web and mobile platforms. Integrated with payment gateways and accounting systems for financial transparency.
- Scalable cloud infrastructure architecture
- Secure payment gateway integration
- Real-time data synchronization and analytics
Key Platform Features
Dual-Tier Funding Model
Flexible funding structure with 10% admin fee for minimum goals and 5% for total goals, providing creators with achievable milestones.
Independent Auditing
Every project audited by independent accountants to verify legitimacy and ensure compliance with legal requirements.
Creator Consultation
Face-to-face meetings with creators to refine projects, develop marketing strategies, and optimize campaign success.
Campaign Analytics
Real-time tracking of campaign performance with insights on viewer engagement and optimal posting times for social media.
Staged Fund Release
Funds released in stages based on project milestones, protecting backers and ensuring creator accountability.
Multi-Platform Access
Seamless experience across web, iOS, and Android platforms with synchronized data and consistent user interface.
Technologies & Expertise
Platform Impact
Umadx represented a pioneering effort to adapt Western crowdfunding models for Asian markets, with a strong emphasis on trust, security, and creator support. The platform's comprehensive approach to fraud prevention and project vetting set new standards for crowdfunding in the region.
By providing end-to-end support from IT consultancy through to cloud infrastructure, RedSo enabled Umadx to launch a sophisticated, secure, and user-friendly platform that addressed the unique needs of Asian creators and backers. The dual-tier funding model and independent auditing system demonstrated innovative approaches to building trust in the crowdfunding ecosystem.
This project showcased RedSo's capability to deliver complete technology solutions, from strategic planning and design through to full-stack development and cloud infrastructure, creating platforms that serve complex business needs across multiple channels.