WaterForFree - Sustainable Hydration Platform
Delivered a comprehensive total solution with IT consultancy, UX/UI design, web platform development, mobile app development, and cloud application infrastructure for an environmental initiative reducing plastic waste by connecting users with 1,000+ free water refill stations across Hong Kong.
The Challenge
Hong Kong faces a severe plastic waste crisis, with 7 million plastic bottles dumped every single day. Bottled water costs 1,000 times more than tap water, yet many residents continue purchasing single-use bottles due to lack of convenient alternatives.
Go Green Hong Kong needed a comprehensive digital solution to:
- Map and showcase free water refill stations across Hong Kong
- Encourage behavior change toward sustainable hydration habits
- Enable community contribution of new water fountain locations
- Provide real-time navigation to nearest water stations
- Track environmental impact and bottles saved
The platform needed to be accessible, user-friendly, and motivating enough to drive widespread adoption and create lasting environmental impact.
Our Solution
RedSo delivered a comprehensive total solution encompassing IT consultancy, UX/UI design, web platform development, mobile app development, and cloud application infrastructure to create an engaging and impactful environmental platform.
Interactive Water Station Map
Comprehensive map interface displaying 1,000+ water refill stations across Hong Kong with real-time location tracking, turn-by-turn navigation, and detailed station information including accessibility and operating hours.
Community Contribution System
User-friendly submission system allowing community members to report new water fountains, update station status, and contribute photos, creating a crowdsourced database that grows with community engagement.
Environmental Impact Tracking
Personal and community-wide impact dashboard tracking bottles saved, plastic waste reduced, and money saved, providing tangible metrics that motivate continued sustainable behavior.
Multi-Platform Accessibility
Native iOS and Android mobile applications plus responsive web platform ensuring users can find water stations anytime, anywhere, on any device with seamless cross-platform synchronization.
Educational Resources
Comprehensive educational content about plastic pollution, water quality in Hong Kong, environmental benefits of reusable bottles, and tips for sustainable living to drive awareness and behavior change.
Social Sharing & Gamification
Achievement badges, milestone celebrations, and social sharing features encouraging users to spread awareness, challenge friends, and build a community around sustainable hydration habits.
Technical Implementation
Built on a robust technical foundation ensuring scalability, reliability, and exceptional user experience across all platforms.
Multi-Platform Architecture
- •Native iOS and Android mobile applications for optimal performance
- •Responsive web platform accessible from any browser
- •Real-time GPS integration for location tracking and navigation
- •Offline mode for accessing saved stations without internet
Cloud Infrastructure
- •Scalable cloud backend supporting 50K+ concurrent users
- •Real-time database synchronization across all platforms
- •Automated content moderation for community submissions
- •Analytics engine tracking environmental impact metrics
Map & Location Services
- •Interactive map with clustering for dense station areas
- •Turn-by-turn navigation to nearest water stations
- •Advanced filtering by accessibility, indoor/outdoor, and amenities
- •Geofencing for location-based notifications and reminders
User Experience Design
- •Intuitive interface requiring minimal learning curve
- •Bilingual support (English and Traditional Chinese)
- •Accessibility features for users with disabilities
- •Gamification elements driving engagement and retention
Impact & Results
WaterForFree has become Hong Kong's leading sustainable hydration platform, driving measurable environmental impact and behavior change across the city.
Environmental Impact
User Engagement
"RedSo's comprehensive solution has transformed our vision into reality. The WaterForFree platform has made sustainable hydration accessible to everyone in Hong Kong, and we're seeing real, measurable impact on plastic waste reduction. The community engagement features have created a movement that continues to grow organically."